Cooperative Agribusiness History: organizational aspects for internationalization and the Expocaccer case study

Authors

  • Caroline Gonçalves Universidade de São Paulo
  • Uriel Rotta Stracta Consultoria

DOI:

https://doi.org/10.1344/jesb2018.2.j048

Keywords:

Business History, Coffee Cooperatives, Expocaccer, Cerrado Coffee, Strategies

Abstract

The present study addresses the absence of strategic management and efficient coordination of activities, which currently is a common scenario for Brazilian agricultural cooperatives. If the cooperation enforces these elements, it results in capitalization for the cooperative and valuation of any Brazilian agricultural commodity for export. This study intends to present a strategy for product valuation employed by one of the main Brazilian coffee cooperatives in order to stand out among the national and international environment of coffee commercialization. Additionally, the process of strategic reorganization of the internal structure of the cooperative over time revealed that the cooperative adopted actions aimed at internationalization, which places our research object under theories of organization and Business History as a source of interpretation of this reading.

Downloads

Download data is not yet available.

References

Além, Ana C., and Carlos E. Cavalcanti. 2005. “BNDES e o apoio a internacionalização das empresas brasileiras: algumas reflexões.” Revista do BNDES 12 (24): 43-76.

Barnard, Chester I. 1938. The Functions of the Executive. Cambridge, MA: Harvard University Press. (fifteenth printing, 1962).

Bialoskorski Neto, Sigismundo. 2003. Agribusiness Cooperativo. Economia e gestão dos negócios agroalimentares. São Paulo: Pioneira Thomson Learning.

Cechin, Andrei. 2014. “Cooperativas brasileiras nos mercados agroalimentares contemporâneos: Limites e perspectivas.” In O mundo rural no Brasil do século 21: a formação de um novo padrão agrário e agrícola, edited by Buainain, A. M.E. Alves, J. M. Da Silveira, and Z. Navarro. Brasília: Embrapa.

Cook, M.L. 2000. “Cooperatives and globalisation.” Paper presented at Workshop Internacional de Tendências do Cooperativismo: reconversão produtiva, fusões e a internacionalização de negócios, Ribeirão Preto. Anais... Ribeirão Preto: Fundace.

Expocaccer.2017. “ Expocaccer website.” Accessed Nov 20. https://www.expocaccer.com.br/.

Giordano, Samuel R. 2016. “Estudo de Caso – Denominação de Origem do Cerrado – DO Cerrado Mineiro – Minas Gerais.” In Estudos de caso sobre inovação na cafeicultura brasileira, edited by Zylbersztajn, D., S. R. Giordano, and C. L. Rezende De Vita, C. L., 169. São Paulo: Pensa.

Gonçalves, Caroline. 2016. “Agro-estratégias através do tempo.” PhD diss., Faculdade de Economia, Administração e Contabilidade, Universidade de São Paulo, São Paulo.

Goncalves, Caroline, and Alexandre M. Saes.2017. “Surgimento e desenvolvimento da Business History: da História de Empresas à História de Negócios.” Paper presented at the XII Congresso Brasileiro de História Econômica & 13ª Conferência Internacional de História de Empresas, Niteroi, August 28-30.

Hayek Friedrich A. 1945. “The Use of Knowledge in Society.” The American Economic Review 35 (4): 519-530.

Hendrikse, George W. J., and Aswin A.C.J. Oijen. 2004. “Diversification and Corporate Governance.” In Restructuring Agricultural Cooperatives, edited by Hendrikse, G. W. J. Rotterdam: Erasmus University Rotterdam.

Hendrikse, George W.J., and Cees P. Veerman. 2003. “On The Future of Cooperatives: Talking Stock, Looking Ahead.” Erim Report Series Research in Management, January.

Pozzobon, Daniela M., Decio Zylbersztajn, and Jos Bijman. 2011. “Modeling Heterogeneity and Member Participation in Cooperative Governance.” Paper presented at the Fifth International Conference on Economics and Management of Networks (EMNet), Limassol, Cyprus, December 1-3.

Saes, Maria S., and Martin Jayo.1997. “Caccer: coordenando ações para a valorização do Café do Cerrado.” Paper presented at the Seminário internacional pensa de agribusiness, São Paulo. Anais... São Paulo: PENSA-FIA-USP.

Setti, Eloy O. 2011. “Cooperativismo paranaense: OCEPAR 40 anos construindo o futuro.” Curitiba: Ocepar, dez.

Sykuta, Michael, and Michael L. Cook. 2001. “A new institutional economics approach to contracts and cooperatives.American Journal of Agricultural Economy 83 (5): 1273-1279.

Williamson, Oliver E. 1981. “The economics of organization: the transaction cost approach.” The American Journal of Sociology 87 (3): 548-577.

Williamson, Oliver E. 1991. “Strategizing, Economizing, and Economic Organization.” Strategic Management Journal 12 (winter): 75-94. http://www.jstor.org/stable/2486435

Williamson, Oliver E. 2008. “Transaction Cost Economics: The Precursors.” Journal Compilation Institute of Economic Affairs. Published by Blackwell Publishing, Oxford.

Zeitlin, Jonathan. 2007. “The Historical Alternatives Approaches.” In The Oxford Handbook of Business History, edited by Geoffrey Jones, and Jonathan Zeitlin, 120-140. New York: Oxford University Press.

Zylbersztajn, Decio. 1995. “Estruturas de Governança e Coordenação do Agribusiness: Uma aplicação da Nova Economia das Instituições.” Tese de Livre Docência em Administração. São Paulo, Faculdade de Economia, Administração e Contabilidade/USP.

Zylbersztajn, Decio. 1996. “Governance Structures and Agribusiness Coordination: a transaction cost economics based approach.” Research in Domestic and International Agribusiness Management 12: 245-310.University.

Zylbersztajn, Decio, and Elizabeth. M.M.Q. Farina.1999. “Strictly coordinated Food systems: exploring the limits of the coasian firm.” International Food and Agribusiness Management Review2:249-265.

Zylbersztajn, Decio. 2002. “Quatro estratégias fundamentais para cooperativas agrícolas.” In Agronegócio cooperativo – reestruturação e estratégias, edited by Braga, M. J, and B.S. Reis. Brazil: Viçosa, MG

Zylbersztajn, Decio, and Lygia B. Nadalini. 2007. “Explaining agro-industrial contract breaches: the case of Brazilian tomatoes processing industry.” Revista de Economia e Sociologia Rural 45 (4): 899-920.

Zylbersztajn, Decio. 2016. Processos decisórios: temas especiais em cooperativas. In Encontro Conhecer para cooperar. Brasilia.

Downloads

Published

2018-07-11

How to Cite

Gonçalves, Caroline, and Uriel Rotta. 2018. “Cooperative Agribusiness History: Organizational Aspects for Internationalization and the Expocaccer Case Study”. Journal of Evolutionary Studies in Business 3 (2):92-117. https://doi.org/10.1344/jesb2018.2.j048.