The potential of ICT in cultural tourism: the relationship between ICT and the satisfaction of visitors to cultural centers

Ana Quesada de la Rosa

Abstract


During the last years the impact of ICT into the cultural sector has exponentially grown up. New technologies offer innovative solutions to create new experiences for a non-stopping changing audience. Virtual Reality (VR) and Augmented Reality (AR) take the lead as two of the main ingredients on this recipe that we call ‘culture + technology’. The principal aim of this analysis has been to look over some of the study cases which analyze the impact of new technologies on cultural places’ visitors, aiming to glimpse part of their great potential. The results show that the use of new technologies, specially VR and AR, help to improve significantly user’s satisfaction by offering new learning experiences which makes easier for them to understand and connect with cultural heritage. In addition, the use of new technologies increases the intention of visit, as well as the return’s rate to a place they have already visited, key factors in every cultural management program.

Keywords


Augmented Reality; Cultural Heritage; Heritage Interpretation; ICT; Virtual Reality

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References


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DOI: https://doi.org/10.1344/THJ.2019.0.1-15

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