ENCUENTRO ENTRE LA TRADUCCIÓN ACTIVISTA Y AMAZONCROSSING

Marlene Esplin

Resumen


Este artículo examina el impacto de AmazonCrossing, una editorial
subsidiaria de Amazon.com —editorial que actualmente publica la
mayor cantidad de la literatura traducida en los Estados Unidos y una
subsidiaria de, posiblemente, la compañía más influyente del mercado
literario cada vez más global— y pone AmazonCrossing en diálogo
con tres importantes organizaciones sin ánimo de lucro que se
centran en publicar la literatura mundial: Words without Borders,
Asymptote y Dalkey Archive Press. Poner estas organizaciones en
diálogo nos permite identificar las ventajas y limitaciones de sus
distintos programas y acercamientos a la traducción. Además,
examinando los programas de producción y publicidad de estas
organizaciones nos da un punto de partida desde el que podemos
aproximarnos a las consecuencias ya indefinidas de la entrada de
Amazon al mundo de la literatura traducida al inglés. Al mismo
tiempo, el hecho de que en Amazon se haya hecho hincapié en la
traducción ha dado ímpetu a los esfuerzos de estas organizaciones,
ha hecho que sus esfuerzos sean más urgentes y ha puesto en
entredicho algunas de los supuestos que animan a las iniciativas sin
ánimo de lucro. Para los que trabajan en los Estudios de Traducción y
los que se centran en campos afines, el evento de AmazonCrossing
brinda la oportunidad de pensar en las formas emergentes de las
iniciativas activistas de la traducción literaria para así evaluar cómo
estas iniciativas se han beneficiado de, o se han visto restringidas por
los medios masivos y sus interrelaciones con el mundo académico, así
como con un cierto modelo del sector benéfico.


Palabras clave


Traducción activista; AmazonCrossing; Words without Borders; Dalkey Archive Press; Asíntota

Texto completo:

PDF (English)

Referencias


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DOI: https://doi.org/10.1344/transfer.2019.14.100-131

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