Alcaraz-Mármol, G. and Medina-Albaladejo, F.J. 2018. Adapting marketing strategies: a linguistic analysis of wine advertising in Spain, 1970-2010. Journal of Evolutionary Studies in Business. 4, 1 (Dec. 2018), 109–141. DOI:https://doi.org/10.1344/jesb2019.1.j054.