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Who will eat insects? How the intention to eat innovative insect food is not connected to sustainability knowledge and commitment of Swedish students


  • Tiziana Marie Mutschler Universitat de Barcelona & Universitat Pompeu Fabra
  • Johanna Lindell
  • Max Jürgen Halbwachs



Using a quantitative survey based on the theory of planned behaviour, we assessed whether the commitment of students within the field of sustainability has any impact on their intention towards eating insect-based products as a more sustainable protein-source than meat. The results show no significant relationship between the students’ discipline and their willingness to consume insect-food. Food neophobia, vegetarianism or limited accessibility of the products are identified as possible reasons for this, which has various implications for further research and the marketing of insectproducts.