On the W@terfront 2021-09-11T17:16:47+00:00 Antoni Remesar Open Journal Systems <p><strong><em>On the W@terfront</em> is published by the CER POLIS centre at the University of Barcelona.The centre's primary concerns are urban sustainability, urban design and public art. </strong></p> Aesthetic Uniqueness of Public Space. Based on the Example of the Region of Łódź(Poland) Basic Terminological Issues 2021-09-11T14:39:32+00:00 Jowita Mróz <p>The concept of uniqueness can be an important critical tool. But as related to architecture, buildings, or the entire architectural and visual landscape of the city it appears frequently in many different contexts.</p> <p><br>One can state that describing objects in public space and even entire urban complexes in terms of uniqueness plays a marketing role – it increases the tourist attractiveness of the area – as well as socio-cultural role, because it helps to strengthen the city and build its community’s sense of identity. Indicating these goals or the intention to create uniqueness in the region of Łódź draws attention to another, more fundamental theoretical-linguistic issue, namely, what it means that something is unique.</p> <p><br>Taking into account etymology, theoretical approach, as well as possible values attributed to ‛uniqueness,’ I will consider main terminological problems with the notion. Bearing in mind these basic theoretical-linguistic issues, I will consider whether there are unique objects in the city of Łódź and the region. <br>Trying to answer this question I will review phenomena and objects that could be considered as unique. Identifying possible uniqueness of the places and objects located in public spaces of the region of Łódź, I will consider what can create a unique panorama of urban space in Łódź and its region, and on what scale this uniqueness can be considered in order to avoid the feeling that in some sense everything is unique, or nothing is, because it imitates or resembles existing solutions, ideas in other cities of Poland or Europe.</p> 2021-09-10T00:00:00+00:00 Copyright (c) 2021 Jowita Mróz The image of contemporary architecture of Wrocław depicted in recent tourist commercial and Internet media 2021-09-04T08:17:13+00:00 Natalia Bursiewicz <p>The aim of the paper is to present the tourist and image potential of contemporary public architecture. <br>Wrocław was chosen as the research subject, as it is a historical center with an extremely rich architectural heritage, which has enjoyed great interest among visitors for centuries. With the announcement of Wrocław as the European Capital of Culture 2016, and then the European Best Destination in 2018, its attractiveness increased significantly, which was reflected not only in the number of visitors, but also in the advertising materials themselves. <br>Both before and after arrival, millions of tourists encounter a multitude of various advertising forms, both virtual and printed, which determine the direction of sightseeing and shape a specific image and perception of the city. In general opinion, Wrocław is considered a historic city, the most interesting places of which are concentrated around the Old Town and Ostrów Tumski. The Centennial Hall, built at the beginning of the 20th century, stands out from the „newer heritage”. <br>The idea of the study, however, was to answer the question whether contemporary architecture is used in any way in the current tourist advertisement of the city. Another goal was to identify and list the most frequently appearing objects from the adopted group, and to analyze the manner of their presentation. Based on the collected materials, efforts were made to assess the role of the media in creating a tourist product in terms of promoting local architecture in recent years. <br>At the same time, an attempt was made to evaluate the role of architecture in creating the city’s progressive brand. In the research, the author used the method of analyzing the existing statistical data, iconographic research and the method of analyzing the content of advertising materials, as well as scientific studies on cultural heritage and tourism in the city. The final part of the paper shows that modern architecture can be a significant element increasing the tourist attractiveness of the city.</p> 2021-09-11T00:00:00+00:00 Copyright (c) 2021 Natalia Bursiewicz