La universidad intervenida: Las nuevas técnicas del poder y el biomárqueting

Abstract

Modern University has been under attack by the business logic. Intensified marketing of knowledge production represents a series of new challenges for the burst of critical thinking. This paper discusses these challenges from a technological perspective, highlighting how the new techniques of power operate at a university level. Biomarketing configuration stands out as a post- disciplinary government technology that marks a shift of power objectives, shifting from control of our bodies (individual-population) to our commercial exchanges (industry - thinking).