Pasado, presente y posible futuro de la psicología social

Resum

In the sixties, most research in social psychology was characterized by showy experiments involving deception. The participants in these experiments were supposed to "passively" react to the situation. Because of their theoretical deficiencies and for ethical reasons as well, these showy experiments gave way increasingly to more cognitive scenarios. Context was abandoned and replaced by heuristics and memory models. This was the wave of social cognition. Here we discuss the strengths and limitations of diferent perspectives attached to the social cognition revolution. We also consider potentially fruitful new avenues of research: pragmatism in social perception studies, connectionist models, and a return to behavior.