The Spanish Film Industry: New Technologies, New Opportunities

Lauren Kogen


For decades, filmmakers around the world have fought tirelessly against the inexorable force of the American film industry. Countries that attempt to establish an audience for their own national cinema are constantly battling the Hollywood juggernaut, and trying to reshape their own industry to promote domestic product both at home and abroad. In many West European countries, the effort has been only partially successful. American films continue to dominate the box office, and a recent increase in the home video and television markets have lowered theatre attendance across the board.

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