Gender Differences Through the Attenuation and Intensification of the Electoral Political Debate in Nuevo Leon, Mexico

Abstract

This paper analyzes campaign political discourse in the first debate pronounced by the only woman candidate for governor of Nuevo Leon, Ivonne Álvarez, which was broadcasted on April 19, 2015 in the mass media. The intention is to study the mitigation and intensifying resources used by Álvarez, in contrast to the speech given by the two male candidates, to construct an acceptable image in the electorate and to show if they are a determining factor by gender in making political decisions.