Identifying Links between Corporate Social Responsibility and Reputation: Some Considerations for Family Firms

Iguácel Melero-Polo, María López-Pérez

Abstract


Corporate Social Responsibility (CSR) has become a key issue for both academics and business practitioners alike. There are numerous reasons why implementing CSR policies and practices are advantageous: enhanced brand knowledge, market share, productivity, efficiency, workforce motivation and competiveness, to name a few. There are also indications that CSR practices lead to a solid, positive corporate reputation. As a result, this research aims to contribute to current literature by establishing the current state of CSR research and identifying the theoretical framework of reference for understanding the link between CSR and reputation, providing a basis for future research. We also aim to delve deeper in the specific context of family firms.

To this end—following consultations with a panel of internationally recognized scholars—a selection of leading management, marketing and ethics, corporate governance and family firm management journals were reviewed. The results—based on a content analysis of 55 articles considering the global link between RSC and reputation—allowed us to identify, among others, topics related to consumer attitude and market response to CSR activities (via brand value), along with the impact of CSR on financial value and risk management.

 


Keywords


CSR;Reputation; Review of the literature; Family Firms

Full Text:

PDF

References


Aguilera, Ruth V., Deborah E. Rupp, Cynthia A. Williams, and Jyoti Ganapathi. 2007. “Putting the S-back in corporate social responsibility: a multilevel theory of social change in organizations.” Academy of Management Review 32:836-863.

Aoi, Michikazu, Shigeru Asaba, Keiichi Kubota, and Hitoshi Takehara. 2015. "Family firms, firm characteristics, and corporate social performance: A study of public firms in Japan." Journal of Family Business Management 5:192-217.

Aouadi, Amal, and Sylvain Marsat. 2016. “Do ESG Controversies Matter for Firm Value? Evidence from International Data.” Journal of Business Ethics 1-21. Accessed February 2017. doi: 10.1007/s10551-016-3213-8.

Axjonow, Anastasia, Jürgen Ernstberger, and Christiane Pott. 2016. “The impact of corporate social responsibility disclosure on corporate reputation: A non-professional stakeholder perspective.” Journal of Business Ethics 1-22. doi:10.1007/s10551-016-3225-4.

Barnea, Amir, and Amir Rubin. 2010. “Corporate social responsibility as a conflict between shareholders.” Journal of Business Ethics 97:71-86.

Barney, Jay. 1991. “Firm resources and sustained competitive advantage.” Journal of Management 17:99-120.

Basil, Debra Z., Mary S. Runte, M. Easwaramoorthy, and Cathy Barr. 2009. “Company support for employee volunteering: a national survey of companies in Canada.” Journal of Business Ethics 85:387-398.

Baumann, H., Frank Boons, and Annica Bragd. 2002. “Mapping the green product development field: engineering, policy and business perspectives.” Journal of Cleaner Production 10:409-425.

Bear, Stephen, Noushi Rahman, and Corinne Post. 2010. “The impact of board diversity and gender composition on corporate social responsibility and firm reputation.” Journal of Business Ethics 97:207-221.

Beliveau, Barbara, Melville Cottrill, and Hugh M. O'Neill. 1994. “Predicting corporate social responsiveness: a model drawn from three perspectives.” Journal of Business Ethics 13:731-738.

Benavides-Velasco, Carlos, Cristina Quintana-García, and Vanesa Guzmán-Parra. 2013. “Trends in family business research.” Small Business Economics 40:41-57.

Berrone, Pascual, Cristina Cruz, and Luis R. Gomez-Mejia. 2012. “Socioemotional wealth in family firms: Theoretical dimensions, assessment approaches, and agenda for future research.” Family Business Review 253:258-279.

Binz Claudia, Joseph Hair, Torsten M. Pieper, and Artur Baldauf. 2013. “Exploring the effect of distinct family firm reputation on consumers’ preferences.” Journal of Family Business Strategy 4:3-11.

Block, Joem, and Marcus Wagner. 2014. “Ownership versus management effects on corporate social responsibility concerns in large family and founder firms.” Journal of Family Business Strategy 5:339-346.

Block, Joem, and Marcus Wagner. 2013. “The effect of family ownership on different dimensions of corporate social responsibility: evidence from large US firms.” Business Strategy and the Environment 23:475-792.

Brown, Tom J. and Peter A. Dacin. 1997. “The company and the product: corporate associations and consumer product responses.” Journal of Marketing 61:68-84.

Campopiano, Giovanna, and Alfredo De Massis. 2015. “Corporate social responsibility reporting: A content analysis in family and non-family firms”. Journal of Business Ethics 129:511-534.

Castelo, Manuel Branco, and Lúcia Lima Rodrigues. 2006. “Corporate social responsibility and resource-based perspectives”. Journal of Business Ethics 69:111-132.

Chan, Yolanda, and Eric Ngai. 2011. “Conceptualising electronic word of mouth activity: An input-process-output perspective.” Marketing Intelligence & Planning 29:488-516.

Chen, Yubo Shankar Ganesan, and Yong Liu. 2009. “Does a firm’s product-recall strategy affect its financial value? An examination of strategic alternatives during the product-harm crises.” Journal of Marketing 73:214-226.

Clarke, Monica, and Gibson-Sweet. 1999. “The use of corporate social disclosure in the management of reputation and legitimacy: a cross sectorial analysis of UK top 100 companies.” Business Ethics: A European Review 8:5-13.

Cui, Victor, Shujun Ding, Mingzhi Liu, and Zhenyu Wu. 2017. “Revisiting the effect of family involvement on corporate social responsibility: a behavioural agency perspective.” Journal of Business Ethics, 1-19. doi:10.1007/s10551-016-3309-1.

Dahlsrud, Alexander. 2008. “How corporate social responsibility is defined: an analysis of 37 definitions.” Corporate social responsibility and environmental management 15 (1): 1-13.

Déniz, María de la Cruz, and Ma Katiuska Cabrera Suárez. 2005. “Corporate social responsibility and family business in Spain.” Journal of Business Ethics 56:27-41.

DiMaggio, Paul J., and Walter W. Powell. 1983. “The iron cage revisited: institutional isomorphism and collective rationality in organizational fields.” American Sociological Review 48:147-160.

Doh, Jonathan P., Shawn D. Howton, Shelly W. Howton, and Donald S. Siegel. 2010. “Does the market respond to an endorsement of social responsibility? The role of institutions, information and legitimacy.” Journal of Management 36:1461-1485.

Du, Shuili Du., C.B. Bhattacharya, and Sankar Sen. 2007. “Reaping relational rewards from corporate social responsibility: the role of competitive positioning.” International Journal of Research in Marketing 24:224-241.

Dubbink, Wim, Johan Graafland, and Luc van Liedekerke. 2008. “CSR, transparency and the role of intermediate organizations.” Journal of Business Ethics 82:391-406.

Eberle, David, Guido Berens, and Ting Li. 2013. “The Impact of interactive corporate social responsibility communication on corporate reputation.” Journal of Business Ethics 118:731-746.

Ellen, Pam Scholder, Deborah J. Webb, and Lois A. Mohr. 2006. “Building corporate associations: Consumer attributions for corporate socially responsible programs.” Journal of the Academy of Marketing Science 34:147-157.

Freeman, R. Edward. 1984. Strategic management: a stakeholder perspective. Englewood Cliffs: Prentince Hall.

Faller, Christian M., and Dodo zu Knyphausen-Aufseß. 2016. “Does equity ownership matter for corporate social responsibility? A literature review of theories and recent empirical findings.” Journal of Business Ethics (March): 1-16. doi:10.1007/s10551-016-3122-x

Fitzgerald, Margaret A., George W. Haynes, Holly L. Schrank, and Sharon M. Danes. 2010. “Socially responsible processes of small family business owners: exploratory evidence from the National Family Business Survey.” Journal of Small Business Management 48:524-551.

Fombrun, Charles. 2001. “Corporate reputation as economic assets.” In The Blackwell Handbook of Strategic Management, edited by Hitt, M., Freeman R., and Harrison F. Malden: Ed. Blackwell Publishers.

Fombrun, Charles, and Mark Shanley. 1990. “What's in a Name? Reputation building and corporate strategy.” Academy of Management Journal 33:233-258.

Francés, Pedro, and Andrés del Río. 2008. “Stakeholder’s preference and rational compliance: a comment on Sacconi’s CSR as a model for extended corporate governance: compliance, reputation and reciprocity.” Journal of Business Ethics 82:59-76

Friedman, Milton. 1970. “The social responsibility of business is to increase its profits.” New York Times 13:122-126.

Gardberg, Naomi A., and Charles J. Fombrun. 2006. “Corporate citizenship: creating intangible assets across institutional environments.” Academy of Management Review 31:329-346.

Godfrey, Paul C., Craig B. Merrill, and Jared M. Hansen. 2009. “The relationship between corporate social responsibility and shareholder value: an empirical test of the risk management hypothesis.” Strategic Management Journal 30:425-445.

Godfrey, Paul C. 2005. “The relationship between corporate philanthropy and shareholder wealth: a risk management perspective.” Academy of Management Review 30:777-798.

Hadani, Michael, and Susan Coombes. 2015. “Complementary relationships between corporate philanthropy and corporate political activity: an exploratory study of political marketplace contingencies.” Business & Society 54:859-881.

Harjoto, Maretno A., and Hoje Jo. 2011. “Corporate governance and CSR nexus.” Journal of Business Ethics 100:45-67.

Holzer, Boris. 2008. “Turning stakeseekers into stakeholders: a political coalition perspective on the politics of stakeholders influence.” Business & Society 47:50-67.

Hond, Frank den, Kathleen A. Rehbein, Frank G. A. de Bakker, and Hilde Kooijmans-van Lankveld. 2014. “Playing on two chessboards: Reputation effects between corporate social responsibility CSR and corporate political activity CPA.” Journal of Management Studies 51:790-813.

Hsu, Ker-Tah. 2012. “The advertising effects of corporate social responsibility on corporate reputation and brand equity: evidence from the life insurance industry in Taiwan.” Journal of Business Ethics 109:189-201

Hur, Won-Moo, Hanna Kim, and Jeong Woo. 2014. “How CSR leads to corporate brand equity: mediating mechanisms of corporate brand credibility and reputation.” Journal of Business Ethics 125:75-86.

Ingenhoff, Diana, and A. Martina Koelling. 2012. “Media governance and corporate social responsibility of media organizations: an international comparison.” Business Ethics: a European Review 21:154-167.

Jackson, Charles, and Torben Bundgard. 2002. “Achieving quality in social reporting: the role of surveys in stakeholder consultation.” Business Ethics: A European Review 11:253-259.

Jadhi, Khosro S., and Gaye Acikdilli. 2009. “Marketing communications and corporate social responsibility: marriage of convenience or shotgun wedding?” Journal of Business Ethics 88:103-113.

Janney, Jay J., and Steve Gove. 2011. “Reputation and corporate social responsibility aberrations, trends and hypocrisy: reactions to firms choices in the stock option backdating scandal.” Journal of Management Studies 48:1462-1585.

Jones, Thomas. 1995. “Instrumental stakeholder theory: a synthesis of ethics and economics.” Academy of Management Review 20:404-437.

Kim, Sora. 2014. “What’s worse in times of product-harm crisis? Negative corporate ability or negative CSR reputation?” Journal of Business Ethics 123:157-170.

Kim, Soo-Yeon, and Hyojung Park. 2011. “Corporate social responsibility as an organization attractiveness for prospective public relations.” Journal of Business Ethics 103:639-653.

Kitchenham, Barbara, Pearl Brereton, David Budgen, Mark Turner, John Bailey, and Stephen Linkman. 2009. “Systematic literature reviews in software engineering: a systematic literature review.” Information and Software Technology 51:7-15.

Labelle, Réal, Taïeb Hafsi, Claude Francoeur, and Walid Ben Amar. 2015. “Family firms’ corporate social performance: a calculated quest for socioemotional wealth.” Journal of Business Ethics (Dec): 1-15. doi:10.1007/s10551-015-2982-9.

Laguir, Issam, Lamia Laguir, and Jamal Elbaz. 2016. “Are family small- and medium-sized enterprises more socially responsible than nonfamily small- and medium-sized enterprises?” Corporate Social Responsibility and Environmental Management 23:386-398.

Lai, Chi-Shiun, Chih-Jen Chiu, Chin-Fang Yang, and Da-Chang Pai. 2010. “The effects of corporate social responsibility on brand performance: the mediating effect of industrial brand equity and corporate reputation.” Journal of Business Ethics 95:457-469.

Lii, Yuan-Shuh, and Monle Lee. 2012. “Doing right leads to doing well: when the type of CSR and reputation interact to affect consumer evaluations of the firm”. Journal of Business Ethics 105:69-81.

Liston-Heyes, Catherine, and Gwen Ceton. 2009. “An investigation of real versus perceived CSP in S&P-500 firms.” Journal of Business Ethics 89:283-296.

Marques, Pilar, Pilar Presas, and Alexandra Simon. 2014. “The heterogeneity of family firms in CSR engagement.” Family Business Review 27:206-227

McWilliams, Abagail, and Donald Siegel. 2001. “Corporate social responsibility: a theory of the firm perspective.” Academy of Management Review 26:117-127.

McWilliams, Abagail, and Donald Siegel. 2000. “Corporate social responsibility and financial performance: correlation or misspecification.” Strategic Management Journal 21:603-609.

Morsing, Mette, and Majken Schultz. 2006. “Corporate social responsibility communication: stakeholder information, response and involvement strategies.” Business Ethics: a European Review 15:323-338.

Mueller, Martin, Virginia Gomes dos Santos, and Stefan Seuring. 2009. “The contribution of environmental and social standards towards ensuring legitimacy in supply chain governance.” Journal of Business Ethics 89:509-523.

Muller, Alan, and Ans Kolk. 2015. “Responsible tax as corporate social responsibility: the case of multinational enterprises and effective tax in India.” Business & Society 54:435-463.

Niehm, Linda S., Jane Swinney, and Nancy J. Miller. 2008. “Community social responsibility and its consequences for family business performance.” Journal of Small Business Management 46:331-350.

Nikolaeva, Ralitza, and Marta Bicho. 2011. “The role of institutional and reputational factors in the voluntary adoption of corporate social responsibility reporting standards.” Journal of the Academy of Marketing Science 39:136-157.

Orlitzky, Marc. 2011. “Institutional logics in the study of organizations: the social construction of the relationship between corporate social and financial performance.” Business Ethics Quarterly 21:409-444.

Orlitzky, Marc, Donald S. Siegel, and David A. Waldman. 2011. “Strategic corporate social responsibility and environmental sustainability.” Business & Society 50:6-27.

Orlitzky, Marc, and John D. Benjamin. 2001. “Corporate social performance and firm risk: a meta-analytic review.” Business & Society 24:403-441.

Peloza, John, and Jingzhi Shang. 2011. “How can corporate social responsibility activities create value for stakeholders? A systematic review.” Journal of the Academy of Marketing Science 39:117-135.

Pérez, Andrea, María del Mar García de los Salmones, and Carlos López. 2015. “Corporate reputation in the Spanish context: an interaction between reporting to stakeholders and industry.” Journal of Business Ethics 129:733-746.

Porter, Michael E., and Mark R. Kramer. 2006. “Strategy & society: the link between competitive advantage and corporate social responsibility.” Harvard Business Review 84:78-92.

Rettab, Belaid, Anis Ben Brik, and Kamel Mellahi. 2009. “A Study of management perceptions of the impact of corporate social responsibility on organisational performance in emerging economies: the case of Dubai.” Journal of Business Ethics 89:371-390.

Roberts, Peter W., and Grahame R. Dowling. 2002. “Corporate reputation and sustained superior financial performance.” Strategic management journal 23:1077-1093.

Rousseau, Denise, Joshua Manning, and David Denyer. 2008. “Evidence in management and organizational science: assembling the field's full weight of scientific knowledge through syntheses.” The Academy of Management Annals 2:475-515.

Sacconi, Lorenzo. 2007. “A social contract account for CSR as an extended model of corporate governance: compliance, reputation and reciprocity.” Journal of Business Ethics 75:77-96.

Scholder, Pam Ellen, Deborah J. Webb, and Lois A. Mohr. 2006. “Building corporate associations: consumer attributions for corporate socially responsible programs.” Journal of the Academy of Marketing Science 34:147-157.

Sen, Sankar, and Chitra B. Bhattacharya. 2001. “Does doing good always lead to doing better? Consumer reactions to corporate social responsibility.” Journal of Marketing Research 38:225-243.

Siltaoja, Marjo Elisa. 2006. “Value priorities as combining core factors between CSR and reputation: a qualitative study.” Journal of Business Ethics 68:91-111.

Skard, Siv, and Helge Thorbjørnsen. 2014. “Is publicity always better than advertising? The role of brand reputation in communicating corporate social responsibility.” Journal of Business Ethics 124:149-160.

Stanaland, Andrea J., May O. Lwin, and Patrick E. Murphy. 2011. “Consumer perceptions of the antecedents and consequences of corporate social responsibility.” Journal of Business Ethics 102:47-55.

Stoian, Carmen, and Mark Gilman. 2017. “Corporate social responsibility that “Pays”: A strategic approach to CSR for SMEs.” Journal of Small Business Management 55:5-31.

Stuebs, Marty, and Li Sun. 2010. “Business reputation and labor efficiency, productivity, and cost.” Journal of Business Ethics 96:265-283.

Taneja, Shallini S., Pawan Kumar Taneja, and Rajen K. Gupta. 2011. “Researches in corporate social responsibility: A review of shifting focus, paradigms, and methodologies.” Journal of Business Ethics 101:343-364.

Tetrault Sirsly, Carol-Ann, and Elena Lvina. 2016. “From Doing Good to Looking Even Better: The Dynamics of CSR and Reputation.” Business & Society. (Feb). doi:10.1177/0007650315627996

Torres, Anna, Tammo H.A. Bijmolt, Josep A. Tribó, and Peter Verhoef. 2012. “Generating global brand equity through corporate social responsibility to key stakeholders.” International Journal of Research in Marketing 29:13-24.

Tranfield, David, David Denyer, and Palminder Smart. 2003. “Towards a methodology for developing evidence-informed management knowledge by means of systematic review.” British Journal of Management 14:207-22.

Tuck, Eng Cheah, Wen Li Chan, and Corinne Lin Chieng. 2007. “The corporate social responsibility of pharmaceutical product recalls: an empirical examination of U.S. and U.K. markets.” Journal of Business Ethics 76:427-449.

Vanhamme, Joëlle, and Bas Grobben. 2009. “Too good to be true! The effectiveness of CSR history in countering negative publicity.” Journal of Business Ethics 85:273-283.

Van de Ven, Bert, and Ronald Jeurissen. 2005. “Competing responsibly.” Business Ethics Quarterly 15:299-317.

Van Gils, Anita, Clay Dibrell, Donald O. Neubaum, and Justin B. Craig. 2014. “Social issues in the family enterprise.” Family Business Review 27:193-205.

Vázquez-Carrasco, Rosario, and María Eugenia López-Pérez. 2013. “Small & medium-sized enterprises and Corporate Social Responsibility: a systematic review of the literature.” Quality & Quantity, International Journal of Methodology 47:3205-3218.

Vidaver-Cohen, Deborah, and Peggy Simcic Brønn. 2015. “Reputation, responsibility, and stakeholder support in Scandinavian firms: a comparative analysis.” Journal of Business Ethics 127:49-64.

Walker, Matthew, Bob Heere, Milena M. Parent, and Dan Drane. 2010. “Social responsibility and the Olympic Games: the mediating role of consumer attributions.” Journal of Business Ethics 95:659-680.

Wagner, Tillmann, Richard J. Lutz, and Barton A. Weitz. 2009. “Corporate hypocrisy: overcoming the threat of inconsistent corporate social responsibility perceptions.” Journal of Marketing 73:77-91.

Yusof, Mohar, Leilanie Mohd Nor, and James Edward Hoopes. 2014. "Virtuous CSR: an Islamic family business in Malaysia." Journal of Family Business Management 4:133-148.

Zientara, Piotr. 2015. “Socioemotional Wealth and Corporate Social Responsibility: A critical analysis.” Journal of Business Ethics, (Sept.): 1-15. doi:10.1007/s10551-015-2848-1.




DOI: http://dx.doi.org/10.1344/jesb2017.2.j034

Refbacks

  • There are currently no refbacks.




Contact: jesb@ub.edu

Indexed in:

DOAJ, ERIH PLUS, Dialnet, Latindex, Google Scholars, RACO

RCUB revistesub@ub.edu Avís Legal RCUB Universitat de Barcelona