Elecciones de canales preferidos en la comercialización de vegetales: papel de los factores ambientales macro y micro en Odisha
DOI:
https://doi.org/10.1344/jesb2023.8.2.39830Palabras clave:
elección del canal de mercado, agricultura, hortalizas, factores macro, factores micro, SEMResumen
La globalización de la agricultura ha abierto nuevas oportunidades, desafíos y una competencia más dura en la India. Este documento explora y evalúa varios factores macro y micro que influyen en las elecciones de canales de comercialización realizadas por los agricultores de hortalizas en Odisha. Se recopilaron respuestas de 323 agricultores de vegetales y 110 comisionistas, y 192 minoristas en cinco distritos de Odisha. Los datos se analizaron con SPSS para confirmar la confiabilidad, la validez y la reducción de datos. AMOS se utilizó para diseñar el modelo de ecuación estructural. El acceso al conocimiento del mercado tiene un signo positivo tanto para las elecciones de mercado organizadas como para las no organizadas, lo cual es consistente con la hipótesis. Por lo tanto, el valor sugiere que aumentar el conocimiento del mercado puede aumentar la participación en el mercado. La mejora en las prácticas y la experiencia en la clasificación también muestra un aumento en la participación de los mercados organizados y no organizados. Dados estos desafíos de comercialización, este estudio sugiere mejorar la participación de los agricultores emergentes en los mercados de exportación.
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