The Role of History in International Business in Southern Europe
Keywords:International Business, Southern Europe, Joint Ventures, Alliances, Multinationals
AbstractThis article examines first of all two aspects of the increasing role of history in international business: history as a source of research methods and history as an underpinning for international business theory. Second, the authors present key themes related to international business in Southern Europe in the last two centuries, as analyzed in the other articles of the special issue devoted to this theme in this special issue of the Journal of Evolutionary Studies in Business.
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