EMBRAER - Empresa Brasileira de Aeronáutica S.A. (Brazilian aerospace conglomerate): Brazilian aircraft flying around the world
Keywords:Embraer, Technology, Innovation, Growth, Internationalization of the company
In 2017, Embraer held 58 percent of the world's market share in commercial jets for the regional aviation market. In addition, according to projections, Embraer will have to produce and deliver a commercial jet every two days over a twenty-year period. According to the International Civil Aviation Organization, there are 1,548 aircraft manufacturing companies in the world. However, only a few can be considered "assemblies" and only five of these carry out large-scale production: Airbus (Europe), Boeing (USA), Bombardier (Canada), Embraer (Brazil) and Tupolev (Russia). Embraer emerged in a 'developing country' with no tradition in the aerospace sector and became a strong competitor in the small and medium-sized global aircraft market. To understand Embraer's experience, a synthetic review was carried out of the main theories related to the internationalization process. Moreover, primary documents were used in this study, as well as extensive literature on the company's history and internationalization process. The starting point is the hypothesis that internationalization had a fundamental impact on the growth of the company. As a preliminary conclusion, it is possible to say that Embraer started out with the "world market" in mind. Likewise, it is possible to affirm that the decision to focus on executive, military, small and medium-sized aircraft aviation to boost regional markets proved to be assertive.
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