Globalization, identity and discourse on the urban innovation in argentinian medium-size cities

Abstract

In the Río de la Plata urban world of the XX century, Buenos Aires, as a "model of city", leaded the economic organisation of the pampas at the same time that was creating and spreading urbanity standards, space relationships and ideal paradigms of urban society. This paper synthesizes a study of cultural problems in an intermediate city of the Argentine pampas. It describes and analyses sociocultural representations, symbols, values, foundational myths and urban traditions of Santa Rosa (La Pampa province) population from the point of view of the innovation and the ideological use of innovations, particularly whose modify the representation of the urban collective spaces.