Importance of the geographic origin in the agri-food products consumption.

Abstract

In this paper pretend determine the importance of the geographic origin in the agri-food product consumption, analysing the preference between native and foreign foods. The map of positioning of agri-food products according geographic origin, reflects that the Comunidad Valenciana and the rest of Spain, perceive similars. However, agri-food products of France and Morocco emphasize by innovation, and low price, respectively. Also, quantifies the existence of two segments in the agri-food market, the “Ethnocentrist” that a 60% represent, and the “Non Ethnocentrist”.