Evaluación de la Presencia de los Sitios Web de Turismo de Costa de España en los Motores de Búsqueda

Autores/as

Palabras clave:

organizaciones de promoción del destino turístico, e-marketing, SEO, turismo

Resumen

Las webs de las organizaciones de promoción del destino turístico suponen en muchos casos el primer contacto entre el turista y el destino. El presente trabajo analiza el posicionamiento en buscadores de dichas webs y propone un índice de visibilidad para las mismas. El análisis se lleva a cabo en tres marcos geográficos diferenciados: la provincia de Alicante, la Comunidad Valenciana y los destinos de costa del resto de regiones españolas. Los resultados muestran diferencias significativas en el posicionamiento en buscadores de las webs examinadas.

Biografía del autor/a

Lucía Molina-Pérez, Universidad de Alicante, Alicante, España

Programa de doctorado en turismo, Universidad de Alicante

Ana B. Casado-Díaz, Universidad de Alicante, Alicante, España

Titular Universidad, Departamento de Marketing, Universidad de Alicante

Ricardo Sellers-Rubio, Universidad de Alicante, Alicante, España

Catedrático
Departamento de Marketing
Universidad de Alicante

Citas

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Publicado

2021-11-10

Cómo citar

Molina-Pérez, L., Casado-Díaz, A. B., & Sellers-Rubio, R. (2021). Evaluación de la Presencia de los Sitios Web de Turismo de Costa de España en los Motores de Búsqueda. Ara: Revista De Investigación En Turismo, 11(1), 56–78. Recuperado a partir de https://revistes.ub.edu/index.php/ara/article/view/31475

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