Antecedentes de la percepción de riesgo de los turistas: Experiencia de Tanzania


Palabras clave:

factores demográficos, turismo, percepción de riesgo, Tanzania, Turistas internacionales


Este estudio busca determinar los riesgos percibidos de los turistas que visitan Tanzania en función de sus características demográficas mediante el uso de un marco de cinco dimensiones del riesgo percibido por los turistas. Se recopilaron datos de 136 turistas internacionales a través de un muestreo conveniente. Los riesgos percibidos estudiados incluyen riesgos políticos, riesgos de desempeño, riesgos de salud física, riesgos del plan y riesgos financieros. Este estudio ha identificado diferencias significativas en los riesgos percibidos por los turistas debido al género, la edad, el nivel de educación, los ingresos, la experiencia de viaje anterior, el número de visitas, el compañerismo de viaje y la nacionalidad, que se analizan en este documento. Se espera que los hallazgos ayuden a los legisladores de políticas, gerentes de marketing, proveedores de servicios turísticos y otras partes interesadas en la industria turística de Tanzania. Otros estudios en el futuro pueden utilizar diferentes técnicas de muestreo; asimismo, se podrá realizar un estudio de seguimiento para conocer cómo ha mejorado la situación en relación con los riesgos a lo largo del tiempo. Finalmente, este estudio se centró en cinco tipos de riesgos; por lo tanto, otros estudios pueden analizar más tipos de riesgos.



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Cómo citar

Mlozi, S. (2022). Antecedentes de la percepción de riesgo de los turistas: Experiencia de Tanzania. Ara: Revista De Investigación En Turismo, 12(1), 1–26. Recuperado a partir de