El comportamiento de los intermediarios turísticos ante la sostenibilidad: una revisión de la literatura sobre su estudio mediante las teorías del comportamiento planificado
DOI:
https://doi.org/10.1344/ara.v13i1.42936Palabras clave:
Responsabilidad Social Corporativa, Teoría del Comportamiento Planificado, Teoría Descompuesta del Comportamiento Planificado, Motivaciones, Agencias de ViajeResumen
Aunque el análisis de la implementación de la sostenibilidad en el sector turístico ha sido recurrente en los últimos años, las investigaciones que relacionan la responsabilidad social corporativa con la intermediación turística son escasas, pese a la reconocida importancia que este subsector supone para el turismo. Este trabajo busca profundizar en los estudios realizados al respecto, destacando la relevancia de las teorías del comportamiento y particularmente las del comportamiento planificado. A partir de la revisión de estos estudios, se realizó una revisión sistemática de la literatura en revistas de alto impacto con un análisis cuantitativo de diversas medidas biométricas y un análisis cualitativo de los principales temas abordados. Pese a que los hallazgos son ocasionalmente contradictorios entre sí y se aprecian vacíos de investigación, parece haber consenso en aceptar que actitudes, normas subjetivas y control percibido inciden directamente en la apuesta por la sostenibilidad. Asimismo, la literatura refleja mayoritariamente que las motivaciones detrás de las conductas responsables de estos actores distan mucho de ser homogéneas, con acercamientos diversos como la búsqueda de rendimientos directos de las acciones responsables, la necesidad de justificarse ante otros actores, o incluso la aplicación de valores personales en la gestión de los negocios.
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