The Olympic Network in the Games of Rio de Janeiro

Authors

  • Tamara Tania Cohen Egler
  • Heitor Ney Mathias da Silva
  • Lalita Kraus

Keywords:

network, mega-events, managerial capitalism, globalization, Rio de Janeiro

Abstract

The subject proposed in this article reflects and analyzes the formation, organization and the action purpose of the members of the Olympic Games Network in Rio de Janeiro. It represents a political, economic and cultural strategy that articulates international and national organizations, public and private capital, as well as individuals around the Olympic Games. The main goal is to investigate how these actors are organized. The biggest challenge is to identify and understand the relationships established between the network actors, the communication processes, the public and private investments and the production of global territories in the city of Rio de Janeiro.

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