#Yosoy132: Hypervisuality And Social Networks In Mexico

Resum

This work is an attempt to describe and analyze specific elements of #YoSoy132 as part of a social struggle in the technological and hypervisual world to which we belong, and whose networks of significance are woven by modern and technical media. Hence, social movements should be studied within the framework of this hypervisuality, as well as the cultural redefinition that emerged from the technological information and communication (TIC) that modify collective action and the organization of social movements. Such network-based protests appeal to the emotions of the population with the use of socially-engaged documentary images. People communicate, organize and build social capital through them, using images as tools for social criticism to disclose what would otherwise be left in the dark, rather than as simple illustrative elements.

The movement of #YoSoy132 arose during the spring of 2012 in Mexico, as a reaction against the misinformation provided by the television duopoly (Televisa and TVAzteca); protesters used the hypervisual context to their advantage. However fleeting the movement was, it managed to break the information blockade that largely determines the political, economic and social life in Mexico. But how did they do it? What characterizes this movement in particular?Did it lay the foundation for movements in the future?