The Compañía Iberoamericana de Publicaciones, the first publishing corporation in spanish language

Authors

  • Miguel Ángel López-Morell Universidad de Murcia
  • Alfredo Molina Abril Editorial Síntesis

DOI:

https://doi.org/10.1344/rhi.v21i49.20931

Keywords:

Publishing, Integration, Internationalization, Managing Innovations

Abstract

The Compañía Iberoamericana de Publicaciones (CIAP) was a Spanish book publishing house of unprecedented proportions. It appeared on the scene during the first third of the twentieth century at a time when winds of modernization were blowing through the book industry, which was acquiring characteristics that, for the first time, would lead to talk about «capitalism in publishing». The CIAP revolutionized the Spanish book publishing market with a series of initiatives that were ahead of its time, for example, long-term exclusivity contracts with authors, which would serve to dignify the profession of writers in Spain. Other examples include the intensive use of advertising and the introduction of literary awards. Nevertheless, this business experiment was to end in a spectacular bankruptcy that swept away the Bauer banking house and showed up the real potential of the sector.

Published

2018-01-08

Issue

Section

Articles