Transferència de coneixements i desenvolupament del negoci de les aerolínies a l’Àfrica: Kenya Airways, 1977-2017
DOI:
https://doi.org/10.1344/jesb2023.8.2.33989Paraules clau:
Transferència de coneixement, aliances estratègiques, empreses conjuntes, capital forà, indústria de les aerolínies, Kenya AirwaysResum
Aquest article examina el desenvolupament de les aliances estratègiques a la indústria de les aerolínies a través de la participació de Koninklijke Luchtvaart Maatschappij (KLM, d’aquí en endavant) en una empresa conjunta amb Kenya Airwaiys (KQ, a partir d’ara). Basat en la literatura i les anàlisis sobre transferència de coneixement als negocis i organitzacions internacionals, l’estudi s’enfoca cap a l’evolució de la cooperació entre ambdós socis al llarg del temps, des de la recerca de capital fins al màrqueting conjunt, la legitimitat la recerca de coneixement i la distribució d’ingressos i costos. Particularment, l’article demostra com les característiques de les dues empreses i els seus límits afecten la transferència de coneixement entre organitzacions.
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