Un modelo Logit para el apoyo de los empresarios en el turismo: estudio de caso para la isla de Mauricio

Autores/as

  • Vanessa GB Gowreesunkar
  • Seraphin Hugues University of Winchester
  • Mustafeed Zaman Department of Marketing, EM Normandie Business School

DOI:

https://doi.org/10.1344/ara.v9i1.27018

Palabras clave:

Turismo, Emprendimiento, Impactos, Modelo Logit, Islas Mauricio

Resumen

Cada vez existen más evidencias de que el emprendimiento en el sector turístico no solo contribuye al desarrollo socioeconómico de un país, sino también al atractivo general de un destino. De hecho, numerosos estudios sobre el tema han llevado a los investigadores a concluir que los emprendedores locales son una parte importante y que su apoyo y/o la falta de apoyo tienen un impacto considerable en el desarrollo turístico general de un país. Mauricio, como pequeño destino de sol y playa, no está exento de este fenómeno. La isla, que es conocida por su mar, sol y arena, depende de las empresas turísticas para promover los recursos locales y mantener los negocios turísticos. Como consecuencia, comprender cuales son los factores exactos que explican el apoyo de los emprendedores locales y/o la falta de apoyo en turismo es importante, ya que sin ello el desarrollo turístico social y sostenible puede ser difícil. Hasta la actualidad, la investigación sobre emprendiduría en el sector turístico en Mauricio ha recibido poco atención, a pesar de ser esto un pilar importante en la industria turística local. Para contribuir a las investigaciones existentes, este estudio analiza el apoyo al emprendimiento local para el desarrollo turístico en una región específica de Mauricio. El estudio se lleva a cabo utilizando una metodología mixta, mediante un análisis cualitativo y cuantitativo a través de un cuestionario para posteriormente, establecerán las hipótesis que serán analizadas mediante un Modelo de Regresión Logístico. El análisis cualitativo se realizó a través de una entrevista semiestructurada con emprendedores tanto experimentados como emergente en turismo. Los datos obtenidos fueron tratados estadísticamente a través del Modelo Logístico que determina los factores que explican el apoyo de los emprendedores en el sector turístico. La contribución de este estudio a la literatura existente radica en la metodología, ya que es la primera vez que se propone un Modelo Logístico para analizar el apoyo al emprendimiento en el desarrollo turístico. Los resultados del análisis aportan información importante sobre los factores motivadores del apoyo a la emprendiduría en turismo y son útiles tanto para los gestores y promotores de los destinos turísticos, como para los responsables políticos. El estudio concluye con algunas discusiones y propone vías para futuras investigaciones.

Biografía del autor/a

Vanessa GB Gowreesunkar

Vanessa serves as Senior Lecturer and Head of Department for Tourism and Hospitality at the  University of Africa Toru Orua Bayelsa State Nigeria. Sge has over a decade of teaching experience in international institutions and universities. She has published in various peer reviewed international journals and written a number of book chapters for international text books. She also serves as Executive Secretary of the Woman and Gender cluster of the African Union. 

Seraphin Hugues, University of Winchester

Hugues Seraphin serves as Senior Lecturer at the Event & Tourism Management Studies Department of the University of Winchester (UK). He has over a decade of teaching expereince and has contributed immensely in island destinations tourism development. He has a number of publications in high impact journals and is the author of various book chapters of international text books.

Mustafeed Zaman, Department of Marketing, EM Normandie Business School

Mustafeed is a faculty member at the Business Administration Department of  University of Perpignan Via Domitia, France. He has a number of reserach projects in the field of tourism and teaches since a number of years. He has pubicationa=s in various international journals.

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Publicado

2019-08-02

Cómo citar

Gowreesunkar, V. G., Hugues, S., & Zaman, M. (2019). Un modelo Logit para el apoyo de los empresarios en el turismo: estudio de caso para la isla de Mauricio. Ara: Revista De Investigación En Turismo, 9(1), 19–33. https://doi.org/10.1344/ara.v9i1.27018

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