Un modelo Logit para el apoyo de los empresarios en el turismo: estudio de caso para la isla de Mauricio

Vanessa Gowreesunkar, Seraphin Hugues, Mustafeed Zaman


Cada vez existen más evidencias de que el emprendimiento en el sector turístico no solo contribuye al desarrollo socioeconómico de un país, sino también al atractivo general de un destino. De hecho, numerosos estudios sobre el tema han llevado a los investigadores a concluir que los emprendedores locales son una parte importante y que su apoyo y/o la falta de apoyo tienen un impacto considerable en el desarrollo turístico general de un país. Mauricio, como pequeño destino de sol y playa, no está exento de este fenómeno. La isla, que es conocida por su mar, sol y arena, depende de las empresas turísticas para promover los recursos locales y mantener los negocios turísticos. Como consecuencia, comprender cuales son los factores exactos que explican el apoyo de los emprendedores locales y/o la falta de apoyo en turismo es importante, ya que sin ello el desarrollo turístico social y sostenible puede ser difícil. Hasta la actualidad, la investigación sobre emprendiduría en el sector turístico en Mauricio ha recibido poco atención, a pesar de ser esto un pilar importante en la industria turística local. Para contribuir a las investigaciones existentes, este estudio analiza el apoyo al emprendimiento local para el desarrollo turístico en una región específica de Mauricio. El estudio se lleva a cabo utilizando una metodología mixta, mediante un análisis cualitativo y cuantitativo a través de un cuestionario para posteriormente, establecerán las hipótesis que serán analizadas mediante un Modelo de Regresión Logístico. El análisis cualitativo se realizó a través de una entrevista semiestructurada con emprendedores tanto experimentados como emergente en turismo. Los datos obtenidos fueron tratados estadísticamente a través del Modelo Logístico que determina los factores que explican el apoyo de los emprendedores en el sector turístico. La contribución de este estudio a la literatura existente radica en la metodología, ya que es la primera vez que se propone un Modelo Logístico para analizar el apoyo al emprendimiento en el desarrollo turístico. Los resultados del análisis aportan información importante sobre los factores motivadores del apoyo a la emprendiduría en turismo y son útiles tanto para los gestores y promotores de los destinos turísticos, como para los responsables políticos. El estudio concluye con algunas discusiones y propone vías para futuras investigaciones.

Palabras clave

Turismo; Emprendimiento; Impactos; Modelo Logit; Islas Mauricio

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