Motivaciones turísticas de los millennials y centennials de Taiwán. El caso de la ciudad de Taichung

Autores/as

DOI:

https://doi.org/10.1344/ara.v13i1.43500

Palabras clave:

turismo, Taiwán, motivaciones turísticas, factores de empuje y atracción, millennials, centennials

Resumen

El turismo es un fenómeno en constante crecimiento desde hace décadas a nivel global. Taiwán, uno de los países asiáticos con mayor crecimiento económico, ha incrementado notablemente el número de turistas en el presente siglo. En este contexto, conocer las motivaciones de los turistas es una variable fundamental para la toma de decisiones en este sector, uno de los más susceptibles a verse afectado por una gran diversidad de factores. El objetivo principal de este estudio es el análisis en profundidad de las motivaciones que inducen a viajar a los millennials y centennials de Taiwán. tratando de determinar y comprender el perfil turístico de los jóvenes taiwaneses confrontándolo desde un enfoque occidental. Para ello se ha utilizado metodología de tipo cuantitativo, mediante estadística descriptiva e inferencial univariada y bivariada, a partir de los resultados de una encuesta realizada a jóvenes de la ciudad de Taichung. Entre los principales resultados del estudio destaca su gran predilección por escoger destinos en Asia u Oceanía o el alto grado de importancia que dan a las atracciones o paisajes naturales. Se concluye que los factores motivacionales de empuje y atracción analizados en el estudio son importantes para entender el comportamiento turístico de los jóvenes taiwaneses, pero no son suficientes para evidenciar las diferencias entre los perfiles turísticos de los millennials y centennials.

Biografía del autor/a

Óscar Gutiérrez-Aragón, Escuela Universitaria Mediterrani de Barcelona (Universidad de Girona)

Director del Departamento de Empresa y Coordinador del Grado en Marketing de la Escuela Universitaria Mediterrani de Barcelona (Universidad de Girona). Doctor en Administración de Empresas por la Universidad de León. Profesor del Departamento de Empresa de la Universidad de Barcelona. Anteriormente ha sido Profesor de la Universidad de León. Analista Económico e Investigador Principal de la Confederación Empresarial Veterinaria Española (CEVE), adscrita a la Confederación Española de Organizaciones Empresariales (CEOE). Ha publicado manuales de asignatura y diversos artículos de investigación sobre organización de empresas, comunicación, marketing, economía ambiental, perspectiva de género, turismo, sector veterinario y sector del automóvil.

Ariadna Gassiot-Melian, Universidad de Girona

Profesora Lectora del Departamento de Organización, Gestión Empresarial y Diseño del Producto de la Universidad de Girona. Doctora en Turismo por la Universidad de Girona. Licenciada en Traducción e Interpretación y Licenciada en Lingüística por la Universidad Pompeu Fabra. Antes ha sido Profesora del Área de Estadística del Departamento de Empresa de la Escuela Universitaria Mediterrani de Barcelona (Universidad de Girona). Sus principales líneas de investigación están basadas en el análisis del comportamiento del turista, turismo de cruceros, turismo accesible y la perspectiva de género, ámbitos en los cuales ha presentado publicaciones a nivel nacional e internacional.

Meritxell López-Corbillón, Escola Universitaria Mediterrani (Universidad de Girona)

Investigadora del Departamento de Empresa de la Escuela Universitaria Mediterrani de Barcelona (Universidad de Girona). Graduada en Marketing por la Universidad de Girona. Graduada en Turismo por la Universidad de Girona. Este es su primer trabajo académico. Sus líneas de investigación son el marketing, las redes sociales y el turismo.

Maria-Altynshash Sánchez-Giménez, Escola Universitaria Mediterrani (Universidad de Girona)

Investigadora del Departamento de Empresa de la Escuela Universitaria Mediterrani de Barcelona (Universidad de Girona). Graduada en Marketing por la Universidad de Girona. Graduada en Turismo por la Universidad de Girona. Este es su primer trabajo académico. Sus líneas de investigación son el marketing, las redes sociales y el turismo.

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2023-10-24

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Gutiérrez-Aragón, Óscar, Gassiot-Melian, A., López-Corbillón, M. ., & Sánchez-Giménez, M.-A. (2023). Motivaciones turísticas de los millennials y centennials de Taiwán. El caso de la ciudad de Taichung. Ara: Revista De Investigación En Turismo, 13(1), 132–151. https://doi.org/10.1344/ara.v13i1.43500

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