Motivaciones turísticas de los millennials y centennials de Taiwán. El caso de la ciudad de Taichung
DOI:
https://doi.org/10.1344/ara.v13i1.43500Palabras clave:
turismo, Taiwán, motivaciones turísticas, factores de empuje y atracción, millennials, centennialsResumen
El turismo es un fenómeno en constante crecimiento desde hace décadas a nivel global. Taiwán, uno de los países asiáticos con mayor crecimiento económico, ha incrementado notablemente el número de turistas en el presente siglo. En este contexto, conocer las motivaciones de los turistas es una variable fundamental para la toma de decisiones en este sector, uno de los más susceptibles a verse afectado por una gran diversidad de factores. El objetivo principal de este estudio es el análisis en profundidad de las motivaciones que inducen a viajar a los millennials y centennials de Taiwán. tratando de determinar y comprender el perfil turístico de los jóvenes taiwaneses confrontándolo desde un enfoque occidental. Para ello se ha utilizado metodología de tipo cuantitativo, mediante estadística descriptiva e inferencial univariada y bivariada, a partir de los resultados de una encuesta realizada a jóvenes de la ciudad de Taichung. Entre los principales resultados del estudio destaca su gran predilección por escoger destinos en Asia u Oceanía o el alto grado de importancia que dan a las atracciones o paisajes naturales. Se concluye que los factores motivacionales de empuje y atracción analizados en el estudio son importantes para entender el comportamiento turístico de los jóvenes taiwaneses, pero no son suficientes para evidenciar las diferencias entre los perfiles turísticos de los millennials y centennials.
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