Study of the motivation and satisfaction of the gastronomic touristic demand. Case Manta, Ecuador

Abstract

The study of motivations and satisfaction of the gastronomy
allows to know better the visitor to adapt the offer of
a destination. The present study was conducted in situ in the
city of Manta in Ecuador, a destination that has a varied gastronomy
typical of the coast region, where a questionnaire
was taken using univariate and bivariate techniques served to
obtain the results. The findings show that the main reasons
for eating at a restaurant in Manta are “because I enjoy eating
at the beach,” “eating a typical dish” and “because I like sea
food.” The most valued aspects of service were “the variety
of dishes “and “the service and courtesy of the employees
“The average degree of satisfaction is high which confirms
that gastronomy is an important attraction in this destination
with international potential.