Impacto de la gestión inmobiliaria en la articulación de la oferta comercial de los ejes comerciales prime en ciudades turísticas europeas: el caso de Barcelona
DOI:
https://doi.org/10.1344/ara.v9i1.27113Keywords:
retail, high street, real estate market, tourist citiesAbstract
The paper estart from the fact that commercial establishments with a luxury commercial offer, affordable luxury and "mass market" are established in the main commercial streets of European tourist cities. Likewise, the concept "Prime High Streets” are defined and justified as those streets with the highest rental prices for commercial premises in the city and for having maximum tourist demand and pedestrian traffic. In the case of Barcelona, the streets that meet the above criteria are Passeig de Gràcia and Av. Portal de l'Àngel.
In addition, the research shows that the rental prices of commercial premises impact on the profit and loss account of commercial establishments through the effort rate and impact on the profitability of commercial premises investors in the main shopping streets
For the first time in the scientific literature, the impact of the commercial real estate market is analysed in the articulation of the commercial offer of the prime high streets of the main European tourist cities, causing a sectoral, business and property concentration. The analysis focuses on the city of Barcelona.
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