Florido-Benítez, Lázaro, Universidad de Málaga, Málaga, Spain
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Ara: Journal of Tourism Research Vol. 5 No. 2 (2015) - Articles
The benefit of the relationship between companies and tourists through mobile applications as a marketing tool and element of differentiation of tourist destinations
Abstract PDF (Español) -
Ara: Journal of Tourism Research Vol. 6 No. 1 (2016) - Articles
Mobile Apps: Improve Airports ́ Brand Image and Differentiate Among Competitors
Abstract PDF