Cooperació Xina-Europa en les telecomunicacions: el cas de China Unicom/Telefónica, 2002-2016
DOI:
https://doi.org/10.1344/jesb2023.8.2.41837Paraules clau:
China Unicom, Telefònica, telecomunicacions, aliances estratègiquesResum
Aquesta recerca cerca explorar les forces impulsores que hi ha darrere de les diverses vies de les telecomunicacions i, en particular, la justificació de les aliances internacionals en el context de la globalització i l'extensió de la cadena de valor induïda pel canvi tecnològic. Intenta respondre dues preguntes interrelacionades: del costat de la Xina, per què Telefónica? I pel costat d'aquest operador, per què la Xina?
La Xina buscava un soci tecnològic de confiança per als seus febles segments de mercat i un pont cap a Amèrica Llatina. Telefónica aspirava a expandir la base de clients mòbils en un país amb un alt potencial de creixement (NYT) mentre reduïa a través d'economies d'escala els costos de subministrament d'equips en un mercat oligopòlic. La investigació adopta una metodologia d'estudi de casos i se centra en els operadors de serveis China Unicom i Telefónica de España els anys posteriors al col·lapse de les puntcom i abans de l'arribada de la pandèmia del Covid-19. La investigació es basa en fonts de les empreses involucrades i documents rellevants de les institucions especialitzades. L’estudi revela que la necessitat de cooperació en els serveis intensius en coneixement i capital i la coincidència en les estratègies van portar al marc d‟aliances internacionals d‟empreses.
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Drets d'autor (c) 2023 Journal of Evolutionary Studies in Business
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