La innovación verde impulsa la globalización: un estudio de caso longitudinal de la evolución de Angel Yeast desde una empresa emergente hasta un fabricante de clase mundial
DOI:
https://doi.org/10.1344/jesb2024.44244Palabras clave:
innovación verde, visión basada en recuros (RBV), evolución, estudio de caso longitudinalResumen
En el mercado global cada vez más competitivo, las empresas de mercados emergentes, representadas por China, han mostrado un desempeño mixto durante su proceso de desarrollo. Muchas empresas crecen rápidamente en las primeras etapas de su desarrollo, pero no pueden mantener el crecimiento a largo plazo. Cómo lograr el desarrollo sostenible se ha convertido en un desafío importante para las empresas de los mercados emergentes, y la innovación verde se considera una forma eficaz de abordar esta cuestión. Basado en una visión basada en recursos, este artículo lleva a cabo un estudio de caso longitudinal sobre Angel Yeast como tema de investigación, dividiendo el proceso de desarrollo de Angel Yeast en tres etapas: el período de inicio (1986-2000), el período de crecimiento (2000 -2010), y el período de madurez (2010-presente), analizando cómo Angel Yeast ha pasado de ser una pequeña empresa nueva a un fabricante de primera categoría mundial. El estudio descubre que Angel Yeast ha utilizado sus recursos únicos en diferentes etapas de desarrollo para la innovación en tecnología verde, la innovación de productos verdes, la innovación en gestión verde, la innovación en marketing verde, la gestión de la cadena de suministro verde y la construcción de una cultura organizacional verde, lo que le ha permitido a Angel Yeast obtener una una ventaja competitiva sostenida y convertirse en un líder global en la industria de la levadura. Este artículo amplía la investigación sobre la evolución de las empresas de los mercados emergentes bajo la teoría de la visión basada en recursos y enriquece la comprensión del papel de la innovación verde en el proceso de crecimiento de las empresas.
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Derechos de autor 2024 Journal of Evolutionary Studies in Business
Esta obra está bajo una licencia internacional Creative Commons Atribución-NoComercial 4.0.
