The distinctive signs of designations of origin for Catalan wine. Historical contextualization

Authors

  • Gemma Molleví Bortoló ESIC Business & Marketing School
  • Jordi Villoro Armengol ESIC Business & Marketing School

DOI:

https://doi.org/10.1344/eha.2021.33.189-218

Keywords:

viticulture and wine history, Catalonia, Designations of origin, brands

Abstract

The aim of this article is to assess the relationship between the history of viticulture in Catalonia and the Catalan Designations of Origin (DO) through their significant brands.

The origins of Catalan viticulture go back to Iberian culture through Phoenician and Greek contacts, consolidation with the Romans, and expansion during the Middle Ages. Some areas became DOs that strengthen the geographical link with the territory where quality wine was produced. Some of them show this historical origin in their distinctive brands, for example, the Greeks (DO Empordà), the Romans (DO Tarragona), or the medieval period (DOQ Priorat).

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Published

2021-11-25

Issue

Section

Miscel·lània