The potential of ICT in cultural tourism: the relationship between ICT and the satisfaction of visitors to cultural centers

Authors

  • Ana Quesada de la Rosa Independent researcher

DOI:

https://doi.org/10.1344/THJ.2019.1.1

Keywords:

Augmented Reality, Cultural Heritage, Heritage Interpretation, ICT, Virtual Reality

Abstract

During the last years the impact of ICT into the cultural sector has exponentially grown up. New technologies offer innovative solutions to create new experiences for a non-stopping changing audience. Virtual Reality (VR) and Augmented Reality (AR) take the lead as two of the main ingredients on this recipe that we call ‘culture + technology’. The principal aim of this analysis has been to look over some of the study cases which analyze the impact of new technologies on cultural places’ visitors, aiming to glimpse part of their great potential. The results show that the use of new technologies, specially VR and AR, help to improve significantly user’s satisfaction by offering new learning experiences which makes easier for them to understand and connect with cultural heritage. In addition, the use of new technologies increases the intention of visit, as well as the return’s rate to a place they have already visited, key factors in every cultural management program.

References

Asenjo Hernanz, M. E. (2014) «Aprendizaje informal y nuevas tecnologías: análisis y medición del constructo de interactividad en contextos de exposición del patrimonio». Universidad Autónoma de Madrid. Disponible en: https://dialnet.unirioja.es/servlet/tesis?codigo=43344 (Accedido: 11 de diciembre de 2017).

Azuma, R. (1997) «A Survey of Augmented Reality Navigation», Presence: Teleoperators and Virtual Environments, 6, pp. 355-385. doi: 10.1561/1100000049.

Bernstein, F. (2013) «Technology That Serves to Enhance, Not Distract», The New York Times, 21 marzo, p. F26. Disponible en: https://www.nytimes.com/2013/03/21/arts/artsspecial/at-cleveland-museum-of-art-the-ipad-enhances.html?_r=0.

Bimber, O. y Raskar, R. (2005) Spatial augmented reality. 1.a ed, ACM SIGGRAPH 2006 Courses- SIGGRAPH ’05. 1.a ed. Nueva York: A K Peters/CRC Press. doi: 10.1145/1185657.1185796.

Burdea, G. C. y Coiffet, P. (2003) Virtual Reality Technology. 2.a ed. New Jersey: Wiley-IEEE Press.

Diezma, P. (2017) «Internet of things: la revolución definitiva del arte, el ocio y la cultura en el siglo XXI», Anuario AC/E, 4, pp. 79-95.

Fernández Vara, C. (2017) «El diseño de juegos como difusor de la cultura», Anuario AC/E, 4, pp. 115-129.

Garrett, J. J. (2012) «User eXperience», en. Paris: USI. Disponible en: https://www.youtube.com/watch?v=nuVWKdxpue0 (Accedido: 26 de junio de 2018).

Grevtsova, I. y Sibina, J. (2018) Las Nuevas Tecnologías aplicadas en el patrimonio y el turismo cultural: clasificación y definiciones. Barcelona.

Guttentag, D. (2010) «Virtual Reality: Applications and implications for tourism», Tourism Management, 31, pp. 637-651.

Han, D.-I., tom Dieck, M. C. y Jung, T. (2017) «User experience model for augmented reality applications in urban heritage tourism», Journal of Heritage Tourism. Taylor & Francis, 0(0), pp. 1-16. doi: 10.1080/1743873X.2016.1251931.

Higgett, Ni., Chen, Y. y Tatham, E. (2015) «A User Experience Evaluation of the use of Augmented and Virtual Reality in Visualising and Interpreting Roman Leicester 210 AD (Ratae Corieltavorum)», en. Athens, Greece: Athens Institute for Education and Research, pp. 1-17.

Ibáñez-Exteberria, A. y Kortabitarte, A. (2016) Apps, Redes Sociales y dispositivos móviles en educación patrimonial. Plan Nacional de Educación y Patrimonio.

Jung, T. et al. (2016) «Effects of Virtual Reality and Augmented Reality on Visitor Experiences in Museum». doi: 10.1007/978-3-319-28231-2.

Jung, T., Chung, N. y Leue, M. C. (2015) «The determinants of recommendations to use augmented reality technologies: The case of a Korean theme park», Tourism Management, 49, pp. 75-86. doi: 10.1016/j.tourman.2015.02.013.

Kenderline, S. (2013) «How will museums of the future look?» TEDxGateaway. Disponible en: https://www.youtube.com/watch?v=VXhtwFCA_Kc&t=174s.

Koutsabasis, P. (2017) «Empirical Evaluations of Interactive Systems in Cultural Heritage: A review», International Journal of Computational Methods in Heritage Science (IJCMHS), 1(1), pp. 100-122. doi: 10.4018/IJCMHS.2017010107.

Levis, D. (2006) «Qué es la Realidad Virtual». Disponible en: https://www.academia.edu/2449000/_Qué_es_la_realidad_virtual_.

Levis, D. (2013) Los videojuegos, un fenómeno de masas. 2.a ed. Barcelona: Paidós.

Milgram, P. y Colquhoun, H. (2001) A taxonomy of Real and Virtual World Display Integration. doi: 10.1007/978-3-642-87512-0.

Di Pietro, L., Guglielmetti Mugion, R. y Renzi, M. F. (2018) «Heritage and identity: technology, values and visitor experiences», Journal of Heritage Tourism. Taylor & Francis, 13(2), pp. 97-103. doi: 10.1080/1743873X.2017.1384478.

Pine, B. . y Gilmore, J. . (1998) «Welcome to the experience ecnomy.», Hardvard Business Review, 76, pp. 97-105.

Pujol Tost, L. (2006) Arqueologia, museus i ordinadors . Aproximació semiòtica a l’ús de la Realitat Virtual per a la difusió de l’Arqueologia als museus. Universitat Autònoma de Barcelona. Disponible en: http://ddd.uab.cat/record/38443.

Rodríguez Calatayud, N. et al. (2018) «Diseño digital de contenidos culturales: hacia un modelo de exposición transmedia», Anuario AC/E, 5, pp. 41-54.

Ruiz Torres, D. (2013) La realidad aumentada y su aplicación en el patrimonio cultural. Gijón, Asturias: Trea. Disponible en: http://ccuc.cbuc.cat/record=b5912092~S23*cat (Accedido: 31 de diciembre de 2017).

Ruiz Torres, D. (2017) «El uso de las tecnologías digitales en la conservación, análisis y difusión del patrimonio cultural», Anuario AC/E, 4, pp. 130-211.

Snijders, E. (2017) «El storytelling y la difusión cultural», Anuario AC/E, 4, pp. 47-67.

Sussmann, S. y Vanhegan, H. (2000) «Virtual reality and the tourism product: substitution or complement», en Proceedings of the 8th European conference on information systems. Viena, Austria.

Tan, B. y Rahaman, H. (2009) «Virtual Heritage : Reality and Criticism», CAAD Futures, (April), pp. 143-156.

Tom Dieck, M. C. y Jung, T. (2016) «Value of augmented reality to enhance the visitor experience: A case study of Manchester Jewish Museum», eReview of Tourism Research, 7(2000), p. 1.

Tom Dieck, M. C. y Jung, T. (2018) «A theoretical model of mobile augmented reality acceptance in urban heritage tourism», Current Issues in Tourism, 21(2), pp. 154-174. doi: 10.1080/13683500.2015.1070801.

Tussyadiah, I. P. et al. (2018) Virtual reality, presence, and attitude change: Empirical evidence from tourism, Tourism Management. doi: 10.1016/j.tourman.2017.12.003.

Published

2019-06-27

How to Cite

Quesada de la Rosa, A. (2019). The potential of ICT in cultural tourism: the relationship between ICT and the satisfaction of visitors to cultural centers. Tourism and Heritage Journal, 1, 1–15. https://doi.org/10.1344/THJ.2019.1.1

Issue

Section

Articles