Street Escape at Colonia Güell: conceptualization, design and evaluation of a strategy for the mediation of cultural heritage

Alba Camino Ferrero Jimeno, Judit Martínez Ruiz

Abstract


In this project, a gamified mediation strategy is proposed for the enhancement of the industrial heritage of Colonia Güell through the Street Escape tool. The general objectives are the conceptualization and design of a mediation strategy and its subsequent evaluation, as well as the analysis of the results obtained. In order to achieve these objectives, an investigation was developed that has as key points the gamification in heritage spaces and the Escape Room tourism. The qualitative methodology used has been a case study that has had the techniques of participant observation and focus group to collect information and behaviors from the ten participants in the game. The Street Escape has been done with two groups, one representing the teenage public and the other representing the youth public, since the tourist and didactic offer of Colonia Güell is insufficient to respond to the needs of young public. Afterwards, the conceptualization, design and evaluation of the Street Escape in Colonia Güell has been carried out. Finally, the results obtained show that the creation of a gamified mediation strategy helps to bring industrial heritage closer to young people. 


Keywords


Colonia Güell; Evaluation; Gamification; Industrial Heritage; Street Escape; Tourist Mediation.

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References


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