Els noms dels districtes d’innovació
DOI:
https://doi.org/10.1344/jesb2022.2.j113Paraules clau:
districtes d'innovació, nomenclatura, marca, triple hèlix, organitzacions complexesResum
El nom juga un paper fonamental en la definició i la diferenciació d'una empresa dins d'una categoria. En aquest document identifiquem com els líders dels 7 districtes d'innovació (22@Barcelona, Ann Arbor Spark, EECi, Porto Digital, Ruta N – Medellín, SK-Skolkovo i TusPark) entenen la construcció dels noms dels seus districtes d'innovació. Adoptem un enfocament inductiu que utilitza dos tipus de dades: d’una banda, explorar la comprensió dels directors de districte d'innovació a través d'entrevistes semiestructurades directes i, d’altra banda, analitzar les dades secundàries que consisteixen en pàgines web i fullets. Demostrem com els líders dels districtes d'innovació utilitzen més d'un nom de classificació per a la seva organització i que aquests noms tendeixen a una postura més estratègica o institucional. Contribuïm ampliant la teoria de nomenclatura existent per incloure districtes d'innovació, una organització complexa composta per actors de la Triple Hèlix. També proporcionem ajut per a entendre la importància del paper del nom de la seva organització en el posicionament a llarg termini.
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Drets d'autor (c) 2022 Journal of Evolutionary Studies in Business
Aquesta obra està sota una llicència internacional Creative Commons Reconeixement-NoComercial 4.0.
