Los nombres de los distritos de innovación
DOI:
https://doi.org/10.1344/jesb2022.2.j113Palabras clave:
distritos de innovación, nomenclatura, marca, triple hélice, organizaciones complejasResumen
El nombre juega un papel fundamental en definir y diferenciar una empresa dentro de una categoria. En este trabajo identificamos cómo los líderes de 7 distritos de innovación (22@Barcelona, Ann Arbor Spark, EECi, Porto Digital, Ruta N-Medellín, SK-Skolkovo, y TusPark) entienden la construcción de los nombres de sus distritos de innovación. Adoptamos un enfoque inductivo que utiliza dos tipos de datos: por un lado, la comprensión de los directores de distrito de innovación a través de entrevistes semiestructuradas directas y, por otro lado, el análisis de datos secundarios de páginas web y folletos publicitarios. Demostramos cómo los líderes de los distritos de innovación utilizan más de un nombre para clasificar su organización, y que estos nombres tienden a una postura más estratégica o institucional. Contribuimos ampliando la teoría de nomenclatura existente, para incluir distritos de innovación, una organización compleja compuesta por actores de la Triple Hélix. También proporcionamos ayuda para entender la importancia del papel que juega el nombre del distrito en su organización y en el posicionamiento en el largo plazo.
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Derechos de autor 2022 Journal of Evolutionary Studies in Business
Esta obra está bajo una licencia internacional Creative Commons Atribución-NoComercial 4.0.
