Touristification in Valencia

Noruega and other literary views

Abstract

This article discusses the transformation of Valencia, a city that has become a top tourist destination, which has lead to changes in its urban landscape and local community. Starting with the concept of “antiturism”, it analyzes how the process of touristification has manifested in the city from various perspectives. Literature, as exemplified by Rafa Lahuerta’s Noruega, has been a tool to explore these changes and raise questions about the city’s future as a tourist destination. This and other novels set in Valencia form a literary route “from antiturism to globalization”, highlighting the impact of touristification and the loss of genuine characteristics.