The need for a cultural management support tool that improves accessibility in creative tourism
DOI:
https://doi.org/10.1344/THJ.2021.3.4Keywords:
Cultural accessibility, Experiences, Inclusion, Tourism managementAbstract
This article examines the study of how to make creative tourism activities accessible, it is based on investigating the specific needs of potential visitors with disabilities and how to adapt these co-creation activities to them. The main objective is to draw up a Guide that contains accessibility criteria for these creative cultural activities, which also reflects various solutions and tailor-made professional training for companies that require it.
To achieve the objective, it is a priority to identify each link in the accessibility value chain, related to leisure activities, to understand what needs to be improved in the phases of the visitor experience, in this case before and during the tourist experience. Professionals who have worked on various accessibility and inclusion projects were interviewed and an analysis of the contents of the existing accessibility manuals was carried out. In addition, potential visitors with disabilities were interviewed, after that, the websites of the destinations that offer creative tourism activities were analysed to determine the level of accessibility of the website and the activity on site.
Finally, analysing the results obtained, it was concluded that it does not exist a manual for creative tourism activities and a professional training program. From this point, it was possible to start the creation of the guide and to build the training program for creative tourism activities and it can be considered to adapt all types of tourist activities that involve the added value of co-creation.
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