COVID-19 impact on tourism: Measuring similarities and differences on tourists and tourism businesses’ perceptions
DOI:
https://doi.org/10.1344/THJ.2021.3.6Keywords:
COVID, Greece, Leisure, Market research, Pandemic, Tourism, Tourist industryAbstract
The purpose of this study is to investigate the similarities and differences between tourists and tourism professionals in Greece in relation to: (a) the impact of the pandemic to tourism, (b) the attitude towards global and national measures, and (c) the behavior of tourists in the next phases of the pandemic and post-pandemic times. A research framework was constructed and tested in two waves, during and after lockdown in Greece. Results highlight that the views of tourism businesses and tourists largely converge, following a more pessimistic or a more realistic approach as time goes by and the pandemic continues.
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