Service-learning applied to communication studies

Abstract

The teaching innovation project "Network of Education, Communication and Cooperation of the University of Seville" (RECCUS) created a network between the University of Seville and various NGOs, mainly with didactic and social purposes. The project included several actions such as the preparation of notes and educational videos, visits by communication professionals working for NGOs, the design of a training itinerary and a proposal for a specialized course on communication in the third sector. Its main action, based on the methodology of service-learning, consisted in the realization of practical work through which students developed communication materials to meet the specific needs of the participating entities. This paper details the practical application of the RECCUS project following the key elements that should guide the implementation of the service-learning methodology. The potentialities of this methodology in the field of communication are also discussed.