Professors de comunicació davant l'arribada de la intel·ligència artificial generativa: exploració a Mèxic, Perú i Espanya
DOI:
https://doi.org/10.1344/der.2024.45.106-114Paraules clau:
Intel·ligència artificial, ChatGPT, Formació per a comunicadors, professors universitaris, educació superiorResum
Aquesta recerca explora les perspectives dels educadors universitaris sobre les oportunitats, preocupacions i consideracions associades amb la Intel·ligència Artificial Generativa (GenAI) en la formació de comunicadors professionals. Situat en les primeres etapes de la integració de ChatGPT en entorns educatius, l'estudi examina les instruccions d'assignació dels professors, les avaluacions de les respostes de ChatGPT i les reflexions sobre aquests resultats. Emprant una metodologia qualitativa de tall transversal, la recerca involucra una mostra de 22 professors de facultats de comunicació a Mèxic, Perú i Espanya. Utilitzant la taxonomia de Bloom i un enfocament inductiu per a l'anàlisi de dades, els resultats revelen punts de vista matissats sobre el paper de GenAI en la pràctica docent. Els professors perceben a ChatGPT com una eina amb impactes variables depenent de la seva aplicació. Articulen rols diferents per a ChatGPT, considerant-lo tant un aliat com un rival, el que genera discussions sobre l'antropomorfització de les tecnologies i enfatitza la necessitat de capacitar els estudiants en l'ús d'eines de GenAI, establir protocols ètics i reconsiderar mètodes d'avaluació, entre d'altres consideracions clau.
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