WHO BUILDS OUR URBAN IMAGINARY?

Abstract

This study suggests that the early inhabitants of the twenty-first century, live the experience of discontinuity, lack of integration and fragmentation as a natural process, as has been instructed to be part of a mass society as a model of homogeneous global culture, discontinuous and fragmented as a reflect of the operation of the media.
Thus the result of the images of cities is the loss of local identities based on economic interests of a global society. The cultural impact of these interests affect citizen behaviour, in the sense that we are experiencing a relocation of the own, for the benefit of the deterritorialized and dehistoricized, leading increasingly to a gradual loss of local urban cultures. It raises the question about the real perpetrators of our current urban image and the need to know its components to be able to approach and intervene it.
As a result of this we propose the use of a model of urban image analysis based on variables drawn from the local urban context and from the point of view of the pedestrian. Especially raises an image viewing from how we move in space, how space formal relations are visually built as and the experiences that characterize it.