‘Welcome signs’ in public space: separation and identity

Anna Adamus-Matuszyńska; Piotr Dzik

doi:10.1344/waterfront2019.61.6.4

Autores/as

Anna Adamus-Matuszyńska University of Economics in Katowice http://orcid.org/0000-0003-3234-4599
Piotr Dzik Academy of Fine Arts in Katowice http://orcid.org/0000-0003-4154-4955

DOI:

https://doi.org/10.1344/waterfront2019.61.6.4

Palabras clave:

comercialización del lugar, identidad visual, señalización espacio publico

Resumen

Propósito: el propósito principal de este artículo es presentar investigaciones sobre los “signos de bienvenida” como elementos simbólicos en la representación territorial, que tienen al menos dos significados: identidad simbólica reveladora de un lugar en particular y el espacio es un elemento de cierto ritmo público. Por lo tanto, el segundo objetivo es definir el valor de dichos signos visuales en la estrategia de marca de un lugar.
Metodología / enfoque: la investigación aprovecha el análisis de contenido de los signos para hacer conclusiones que se refieren al proceso de comunicación y colocar conceptos de marketing.
Hallazgos: los “signos de bienvenida” son instalaciones simbólicas, que son testimonios de lugares específicos. Además del papel de la identificación, la información y la publicidad, estos signos también tienen un significado estético y son formas espaciales de división territorial.
Implicaciones prácticas: las “señales de bienvenida” están hechas de manera intuitiva por las autoridades legítimas, por lo que su examen y la construcción de un modelo de su contenido y diseño podrían ser muy beneficiosos y útiles para la LGU.
Originalidad: hasta ahora, los signos de bienvenida no han sido particularmente los temas de las investigaciones de mercadeo, sociales o políticas.

Biografía del autor/a

Anna Adamus-Matuszyńska, University of Economics in Katowice

Sociologist, public relations specialist, a researcher of social conflicts. She studied social sciences at theUniversityofSilesiain 1976-1980. In1992 she received a PhD in humanities. In 2003-2004 she made postgraduate studies in "Applied Pedagogy" at theAcademyofEconomicsinKatowice. In 2011-2012, she completed another postgraduate studies "SociologicalschoolofZygmunt Bauman" at the Collegium Civitas inWarsaw.

Participant of the research project: Sectarian and Ethnic Conflicts in the Central-Eastern Europe, University of Cambridge, UK in 1994 - 1999. Project Manager of the project "TEMPUS JEP - 13035/98 Team Approaches to Developing, Implementing and Disseminating Internal Quality Assurance Systems (SQUADDIES)"(1999-2001). Researcher of social conflicts within the VI Framework Programme entitled "Alleviating pressure on the water environment through a new integrated approach to governance and through the technical, economic and institutional instruments (AQUASTRESS)" implemented by the Cracow University of Technology (2005-2007). Co-author of the informational and promotional campaign: Social Dialogue 2010-2011, in cooperation with KPP Lewiatan, Branch Silesia. The author of the evaluation of the project: "Take advantage of the opportunity" (2010, 2011, 2012, 2013).

Author of 3, and an editor of 5 books, an author of over 100 articles in scientific journals and monographs, as well as popular magazines. Mediator in economic disputes; coach, trainer in interpersonal communication, public relations, negotiations, "soft" methods of management, public relations consultant and a consultant for preparation and implementation of strategy for corporate social responsibility (CSR), PARP counsellor for CSR; researcher of social issues. Lecturer at theUniversityofEconomicsinKatowiceand theUniversityofSilesiainKatowice. Member of the Polish Communication Association,KatowiceBranch of Polish Economic Society, Polish Public Relations Association. Winner of the prize PROTONY in the category "Education" in 2012.

Piotr Dzik, Academy of Fine Arts in Katowice

Sociologist and political scientist, academic lecturer, trainer, consultant, analyst and practitioner with over 20 years of experience in the field of marketing communication, promotion, advertising and public relations. Permanent employed since 2002 at the Academyof Fine Artsin Katowice, Faculty of Design. The creator and co-creator of over 30 promotion strategies in territorial marketing (3 regions, a dozen cities of various sizes, rural communes, etc.). He conducts research in the field of visual identification systems of territorial units, author and co-author of over a dozen peer-reviewed articles in this field.
Co-author of the book (with Dr. Anna Adamus-Matuszyńska) "Visual identity of Polish provinces, cities and counties. Identification, presentation, meaning."

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