Improvement of MBA Innovation with Creative Techniques: Lego Serious Play

Authors

  • Josep Capó-Vicedo Universitat Politècnica de València. Campus Alcoi.
  • Pau Micó i Tormos Universitat Politècnica de València. Campus Alcoi.

DOI:

https://doi.org/10.1344/RIDU2017.9.2

Keywords:

Gamification, Lego Serious Play

Abstract

This work presents the results of a gamification project developed in the scope of the Business Administration Master (BAM, Universitat Politècnica de València, Campus d’Alcoi). The main goal of the project was to identify a set of strengths and weaknesses in a real company. The tool used for the game was Lego Serious Play (LSP). The people involved in the project were the BAM students mixed together with the company workers. The results were positive in both levels, the achieved goals and the students/workers cooperation.

References

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Betz, F. (1997) Managing technological innovation: competitive advantage from change. John Wiley & Sons, Inc, New York.

Gallego Gómez, C., De Pablos Heredero, C. (2013) The gamification and the enrichment of innovation practices in the firm: an analysis of experiences. Intangible Capital, 9(3), pp. 800-822.

Sojo, W. (2015). Creatividad e innovación en la gestión empresarial. Disponible en: http://www.gestiopolis.com/creatividad-e-innovacion-en-la-gestion-empresarial

Frick, E., Tardini, S., Cantoni, L. (2013) White Paper on LEGO® SERIOUS PLAY®. A state of the art of its application in Europe. Disponible en: http://www.s-play.eu/en/news/70-s-play-white-paper-published

Frick, E., Tardini, S., Cantoni, L. (2014) LEGO SERIOUS PLAY applications to enhance creativity in participatory design. En: Fredricka K. Reisman (ed.), Creativity in Business. Research Papers on Knowledge, Innovation and Enterprise, Volumen II, KIE Conference Book Series, pp. 200–210.

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Published

2017-01-30

Issue

2017: Núm. 9

Section

Articles

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